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It feels like Phil over the years just kept adding and adding stuff. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.) Felt the early chapters while very interesting were overly long. Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover.

These four elements named 4Ps and usually known as Marketing Mix.more Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.Īnd finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four ele Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market. And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place.

Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy. Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.